Social media strategist, content creator, and founder of Social by Cassidy, a creative studio focused on organic social media, content creation, and brand storytelling.

I partner with businesses, brands, and organizations to build thoughtful, strategic social media programs that combine strong visuals, consistent messaging, and community-focused storytelling.

With a background in B2B PR and years of freelance experience, I bring a strategic yet creative approach to every client partnership.

Previously a Program Executive at a boutique public relations agency specializing in B2B tech, where I supported a range of clients — including those in AI, high-performance computing, cybersecurity, liquid cooling, fusion energy and quantum technology.

I earned my bachelor's degree in public relations journalism from Western Washington University in August 2020, with a concentration in women, gender, and sexuality studies.

As a certified reformer Pilates instructor and a competitive gymnastics coach, I balance my creative work with active community-focused roles that keep me grounded.

In my free time, you’ll find me in Palm Springs or Joshua Tree, sipping an iced matcha latte and reading a book in the sun.